I could. not. believe. how much this one-hour session leap-frogged my entire business, let alone my pitch deck and script, from where I started. - J. Ballard, Founder

"I haven't gotten this much useful advice in ten hours anywhere else! Just astonishing value." - Michael Thompson, Co-founder

"I've practiced my pitch in front of all sorts of angel groups, and all their feedback put together might - might - have reached the level of what I got in an hour with Cameron." - Susan Elliott, Founder

"Your pitch coaching gave me a breakthrough in getting my investment opportunity across to investors. After 15 months pitching our way, your consulting helped us meet our funding goal within two months of our consulting together." - Alison McKenzie, Co-founder

"I used to spend ALL my time on my deck. I thought I could just wing the spoken part. But all I ever did was interfere with my deck and lose the listener OR just paraphrase it. I wasted the priceless opportunity to make my deck and my speech 'do a dance together.' Not anymore." - Sue Strong, co-founder

"Cameron and his team coached me into being the runaway success of every demo day I did. Now I finally see why I need to spend almost as much time on my spoken pitch - the content and the delivery - as on my deck!" - J. Schumacher, exited founder 

Your startup's Story is literally everything


What's your single most important asset as a founder?

A powerfully crafted narrative framing your product-market fit and highlighting your strategy and team.


Inspire co-founders and other talent to join you.

Attract investors with strong stories

Move investors to feel that your story simply sounds true.

American visa

Are you a foreign founder? To get a visa, you'll need a credible, professional business plan.


..and strong stories will bring you media exposure.

Introductory Consultation

FREE 30 minutes
  • Format: Phone Call
  • Tell us what you think your startup's challenges are
  • Learn whether we can help you - and exactly how, in your marketing to customers and storytelling for investors
  • Make a no-risk personal connection to see if we're a good fit for you and your startup's goals

Group Founder Webinar

$50 90 minutes
  • Format: Zoom Webinar
  • Learn the fundamentals of a fundable pitch deck (with 3-4 fellow founders)
  • Get specific improvements on your deck and learn from others’ examples
  • Get advice on how to integrate Story into your deck
  • Get your questions answered: strategy, Story, legal issues, and more

Classic Pitch Deck Sprint

$150 - Discounted! 60 minutes
  • Format: Recorded Zoom 1:1
  • Normally $350 - big savings!
  • 1-hour comprehensive sprint through your pitch deck, jam-packed with actionable advice
  • We'll review your entire conception of your business, your product, and how you are conveying the possibilities to those who matter
  • You'll want the included Zoom recording just to preserve it all!
High Performance Story Founder Cameron Powell

Head Founder Coach


“Story coupled with product development and messaging strategy is what I do. Increase the chances and speed of getting product-market fit, traction, investors, talent, and an exit.”

"No other founder coach has been deep inside both courtrooms and startups, or knows his way around the scientific method as well as the historical and even neural bases for Story. Cameron is the guy to help you make ANY case.”

-- T. Determan

Constructed from the unusual DNA of a trial lawyer and trainer, a jokester and speaker, a writer and acting coach, Cameron Powell applies the powerful High Performance Story method to coach founders on everything from their personal and professional stories to their stories about their team, product, and startup as a competitive investment

Questions and Answers

How to do smart lean startup development.

Founders can waste 50% of their (and their friends’) time and money with an inexperienced milestone strategy and long route to product-market fit. That’s why founders who value their time, money, and relationships retain strong advisory boards and veteran founder coaches. Like us.

How to use character to tell stories

  • Use Heroes. Maximize audience empathy by creating relatable stand-ins for the customer - and the investor
  • Evoke Emotion. Learn how to make your audience really feel the Pain - the starting point of failure of most pitches

How to neatly connect the Pain to the Solution, Target Market, and Go-to-Market Slides

What founders do wrong with the Competition slide

  • Are you using a 2x2 matrix? (Not recommended).

How to devise convincing go-to-market strategies

  • How biz dev really works and how to make the partner pitch
  • Founder origin stories - uncomfortable for most founders, but absolute catnip to journalists
  • Content and guerrilla marketing strategies on a budget

Improve critical thinking and judgment. Reduce decision error

As Nobel winner Daniel Kahneman would put it, your organization is ultimately a "decision factory". Produce better decisions!

Founder issues

The data says conflicts among founders are among the biggest drags on success. We’ve been there. We’ve seen companies fail and innovations go to waste because founders didn’t go through a comprehensive process of values alignment, clarity of expectations, and the right legal agreements. We can help, and save you untold heartbreak and headache down the road.

In a sea of competing investment opportunities, how can you stand out?

  • Investors see early-stage pitches every single day where the founders’ evidence of product-market fit and traction doesn’t dispel doubt.
  • So how can you get a competitive advantage over your rival founders?
  • You’re either among the 3% lucky enough to have the right connections -- or you have a strong story about your startup.

High Performance Startup Coach: Sell Your Startup to Anyone

High Performance Story Founder Cameron Powell

Make your solution seem inevitable - and make investors fear missing out!

Everyone who wants to be associated with a startup — founders, employees, investors, partners — is a dreamer. They want to believe. They want to be part of something big or important or new. And there are powerful ways to appeal to those instincts — evidence-based ways.

The elements of story are just as present, and important, in the creative context of a startup company as they are in any movie or novel. Venture capitalists and angel investors are drawn like moths to the flame of a compelling evidence-based story, no matter how much they may insist they are creatures of Pure Reason.

Like everyone else of ambition, they chase trends. And because they want to be even bigger and more successful than they are - that is, because they're human - investors are suckers for a powerful story.

Even before I had success in helping startups raise millions from investors, I saw that in my own startup companies I was able to interpret and present our ideas more powerfully, and more clearly. What else is this product or feature or benefit or value proposition like? I would ask, What’s the analogy or metaphor that makes it relatable and that will drive it home? 

In our High Performance Startup coaching, we harness classic story structure –  ingrained in the neural pathways of human beings, the very thing that makes us human. We’ll show you how use that structure to convey the most crucial elements of a business plan — and the marketing brand that will help you to sell at every level.

And then we’ll create an evidence-based Story of great power and memorability. It will persuade, convince, and move those you wish to influence, from fellow founders and senior executives to programmers and partners.

You'll also get our Startup Founder Storytelling series. From telling your own origin story - which is catnip to investors and journalists - to how to differentiate and position your startup with advanced Hero's Journey Storytelling, you'll get competitive advantages you can't find anywhere else.

Other questions?

Contact us with any questions about our services and how you might fit in.